VoiceSEO Frequently Asked Questions
At VoiceSEO, here are some of the most frequently asked questions about voice search engine optimization.
As many as half of all American consumers perform voice searches daily, using different devices and platforms such as Siri, Alexa, Cortana, and Google Assistant. Reliance on voice search is on the rise and will continue to grow since people value convenience and quick answers. Optimizing for voice search can give you a competitive advantage in reaching potential customers, many of whom are ready to fill an immediate need.
Voice searches tend to be more conversational and use longer keyword phrases than those typed into search engines. Spoken searches are typically phrased in a natural way, so content should sound natural and not robotic while providing concise answers to common questions. Marketers should focus on providing information using a conversational tone and long-tail keywords.
Ensure page load speeds are fast and that the navigation of your site makes things easy to find. Make sure your site is optimized for mobile devices and is responsive to online reviews and other communications from customers. Stay consistent in business information and messaging across platforms.
Schema markup is a special code that provides context to let search engines know what your site is about. There are several different types of schema markup, and your business should use the ones that are relative to your content. For example, product markup provides more detail about products directly on the results page and local business markup provides detailed information about a local business.
Being part of the Google Local Three-pack can boost brand awareness for businesses that depend on local customers. This refers to the top three businesses that appear on the first page of results right under the search box. If your business is in this group, Google recognizes that your website is one of the most relevant choices for your target audience. To optimize for local voice search, create a Google My Business profile and make sure the name, address, and phone number of your business are accurate. Target phrases like “near me” and the name of your neighborhood or city.
Voice search technology has transformed the way people interact with brands. To leverage this technology, it makes sense to rely on SEO experts to optimize your brand for voice search. Outsourcing voice search SEO would cost considerably less than hiring an in-house team full-time for this purpose, and professionals in the field of SEO have the knowledge and expertise needed to help you build your online presence.
If optimizing for voice search isn’t part of your SEO strategy, you may be missing chances of reaching potential customers. VoiceSEO can help you boost your online presence and get your brand message in front of the right people. Contact VoiceSEO today to learn more.